Beverage tour trailer

Say goodbye to watered down solutions.

The Beverage Tour Trailer served as a mobile brand experience during a cross-national campaign promoting the beverage industry and our related product solutions. I art directed the project during the MODEX 2024 design year, using it as an opportunity to expand our evolving brand system beyond the trade show environment.

This initiative marked one of the first instances where we began to explore how the visual direction of our booth’s could influence brand expression year-round. The trailer design incorporated consistent typography, color, and layout principles established during the trade show’s creative development, reinforcing brand recognition across multiple touchpoints.

By aligning this traveling activation with our event presence, we created a unified visual experience that connected audiences to the brand — whether they encountered it on the road, at an industry event, or in the booth itself.

PROFESSIONAL | 2024